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Failure after failure for Amazon | Amazon Fire Phone

It aimed high but has come to nothing. The smartphone from Amazon, the Fire Phone, has failed to attract consumers despite having an attractive dynamic perspective feature, a kind of three-dimensional effect without the use of special glasses.

This has been revealed by specialized media as Re/Code and Techcrunch, which ensure that the launch of this device has generated a loss of $ 170 million (134 million euros) in the e-commerce giant, which announced losses of 427 million dollars (337 million euros) in the third quarter of 2014.

Amazon Fire Phone

Amazon Fire Phone

The company, which has not disclosed in its earnings report the number of smartphones sold, settled 35,000 devices in its first two months, a paltry figure compared with global sales of brands such as Apple and Samsung, the two companies with higher world sales on today in the field of mobility.

Amazon began selling the Fire Phone exclusively with the American AT & T operator for a price of $ 649 (€ 512 ), a price that analysts said was too high for its actual performance and to come strongly into the mobile phone market.

A promotional campaign

A promotional campaign

The losses reflect Amazon’s heavy investments in new businesses and services, which some analysts (probably the same as before) fear they end up causing serious problems to the company. The company also has a dispute with the publisher Hachette for the price of e-books, which has resulted in delays in orders for some titles, and this year it has acquired Twitch gaming platform for 970 million dollars (765 million euros).

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