High-end event production and sponsorship agency, Inca, bagged a pioneering job of producing the first-ever New York Fashion Week for men. The company’s New York office, with the help of its London staff, will produce the event’s official venue composed of three show platforms highlighting 26 menswear designers all over the Big Apple. Big brands expected to attend include Calvin Klein, Michael Kors, Rag & Bone, and Tommy Hilfiger.
The Council of Fashion Designers of America (CFDA) launched the biannual fashion week event slated to premier at Skylight Clarkson Square in West Soho starting July 13 through July 16 this year.
According to CFDA chief executive, Steven Kolb, “American menswear has never been stronger or more creative” and that they are pleased to work with Inca for the New York event. He said that part of the reason why CFDA launched New York Fashion Week: Men’s was to open an opportunity for designers to demonstrate their talent in the men’s segment.
Nina Ferguson, Inca’s chief executive, said it had been exciting to contribute to the growth of London Collection: Men, and now with the New York Fashion Week: Men’s, they are equally excited to work with very talented American designers.
Inca Productions opened its New York branch in May 2013, and in two years, it has since worked with some of the famous designers and celebrities in America. Its main office in London has been in the industry for 14 years, and had worked with several key names like Anya Hindmarch, Cartier and Chanel and Samsung. It also produced the British Fashion Awards on behalf of the British Fashion Council.
In January 2015, former RPM director Rory Sloan joined Inca’s London office as production director. Sloan, who worked for London-based RPM (an independent creative agency) for 15 years, revealed he got attracted to his new role of developing growth strategies for Inca and working on big fashion events and high-end luxury brands.